Discovering your Brand Voice with Mackenzie B. Fleming
If you’re looking for ways to create a unique brand voice, this episode is for you! I’m talking with my good friend Mackenzie, who is not afraid to drop the f bomb and use her copy to truly reflect who she is.
Mackenzie B. Fleming is a copywriter and brand storyteller for powerhouse female coaches.
In this episode, Mackenzie shares...
How to stay true to your brand voice
Ways to be genuine and still attract and convert your people
Why repelling the wrong people is actually a good thing
Mackenzie defines brand voice as the personality that runs through your communications and messaging. It is what allows you to stand out from the masses online and to develop those real, strong connections with your perfect people.
She tells people to write how they speak, and she says a good way to do this is to look through your text messages and DMs for the words and phrases that keep appearing. Start incorporating those into your brand voice for your business.
Mackenzie says she has received negative feedback for using her unique brand voice, but the benefits of attracting more of the right people far outweighs offending a few people.
I hope this helps you refine your brand voice so you can attract and convert your ideal clients!
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS:
If you are loving this podcast, please consider rating and reviewing the show! Reviews mean the world to me and they help support me in delivering this free content! If you'd take one minute to leave a rating and review, I will forever appreciate it!
From your phone, search for Creative Minds Think Alike in the Apple Podcasts app or just click here. Scroll to the bottom, tap to rate with 5 stars, and select, “Write a Review.”
Also, make sure you have subscribed to the podcast so you don’t miss an episode!
RESOURCES MENTIONED:
Follow Mackenzie on Instagram @mackenziebfleming
ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative