Client’s have called me their brand & website fairy godmother, and it’s a name I’ve happily adopted. I’m based in Raleigh, NC, and bringing my clients their dream brands & websites in every timezone.
MOST OFTEN CLIENTS COME TO ME BECAUSE THEY AREN’T IN LOVE WITH THEIR BRAND AND THEY’RE READY FOR A COMPLETE TRANSFORMATION AND A WEBSITE THAT FEELS LIKE THEM.
And that’s my specialty — making you swoon over your website and feeling excited to share it with the world.
I can’t wait to help you merge strategic design with a personality-packed brand.
Hiii there, I’m Karima. (Carrie-muh)
You deserve a brand that makes you want to show up.
I believe in the power of branding so much because I’ve seen it transform so many lives, including my own.
Having a website you love allows you to show up for your business the way it deserves.We both know you’re great at what you do, but without a site you’re excited to show off, you’re not allowing yourself to be fully seen.
We collaboratively design a brand that is “you” for them.
I want your website to be something you’re proud AF to show off and for you to become obsessed with it. And it’ll of course be done with strategy in mind so you can create an unforgettable client experience that allows you to effortlessly attract your dream clients.
SINCE I TALK ABOUT HOW IMPORTANT IT IS FOR YOU TO SHARE YOUR STORY,
I WANTED TO SHARE MINE.
THIS WAS THE YEAR OF NEW BEGINNINGS.
After I graduated college, I moved to Louisville, KY, and started my career as a writer for national fitness magazines. I was fired for “not being happy,” this led me to lose my apartment and my sense of self, and I slipped into a terrible depression. I started designing resumes out of coffee shops to afford gas, and that’s when I realized my deep love to design. I became obsessed with learning everything I could about design and would spend hours every night creating whatever I could.
2017
I STARTED MY OWN BUSINESS
I was rehired at a company as their Director of Marketing, but I had a deep fire inside of me that I was meant for more. I figured I had nothing to lose and went all in on this business. I quit the job, hired a business coach, and promised myself I’d give it my all. I used every free resource out there (podcasts, blogs) and took imperfect action.
2018
2019-20
LIFE + BUSINESS ALL FELL INTO PLACE.
These two years feel like a blur. I was so focused on growing my business that it consumed me. I met who I thought was the love of my life, got engaged, survived COVID-19 quarantine, bought a house, and continued to check things off the list that I thought I was supposed to do. I thought I had everything as I started planning my dream wedding. I even started my podcast then. Life felt easy + things kept on moving forward.
2021
THE YEAR EVERYTHING CHANGED
30 days before my wedding, the whole life I envisioned was ripped out from under me. My fiance decided he no longer wanted this, I lost the house, my other dog, and the future I had planned for myself. But, in it, I discovered my strength. I got a cute downtown apartment, made new friends, adopted a second Dalmatian, and learned who I really was. I stopped working endlessly, I started respecting my boundaries, and I grew more than ever as a person. I bought a new car, I bought myself a new house, and most importantly, I learned to love myself.
2022
NAVIGATING THE LOSS OF MY FATHER
2022 started off so strong, I had a checklist of goals I wanted to achieve, and I felt it was going to be my year. Until unexpectedly, on April 12, I found out my young, healthy father had lung, liver, and brain cancer. We knew it wasn’t curable, but thought it was treatable. But one short month later, he passed on May 13th. It took a lot of time and grace to figure out how to navigate business, life, and grief. I promised myself this was going to be my push to take the best care of myself mentally and physically.
2023
THE BIRTH OF MY DAUGHTER
On September 08, 2023, I gave birth to the most perfect sweet girl, Layla. Layla is arabic and means “of the night” - and she truly came as a light during my darkest time, so her name is so fitting. She was a surprise, and the best surprise ever. She’s given me so much purpose, healed me in so many ways and made me even more thankful for this business I’ve built and the flexibility in my life.
2024
WHAT I AM CURRENTLY DOING
2024 is here and I am trying to just focus on the balance of all of life! Working and balancing motherhood and navigating what that looks like. I’m also working on getting back into shape after a challenging pregnancy and birth and focusing on raising my beautiful baby girl and nourishing my friendships and taking care of all of my incredible clients.
There’s no way I could do all of this alone.
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Caity
SHOWIT WEB DESIGNER
My right-hand girl and the Showit website wizard! Caity is a mama of 2, a boudoir photographer and my first employee who’s been with me over four years now here in Raleigh.
Sarina
BRAND + SQUARESPACE WEB DESIGNER
Fellow Squarespace designer living all the way across the country in Washington. Sarina is a wizard at Squarespace + making completely custom websites.
Becca
SHOWIT WEB DESIGNER
Becca is East Coast born and raised but living the life Mountain life out in the Rockies. She is also a dog mom, soon to be human mama and in-between working her showit magic she hops on the ski slopes down the road.
GET TO KNOW ME MORE
01 | THINGS I ENJOY:
Working in my garden
Taking weekend trips to the mountains
Renovating my house
Making brunch at home and bottomless mimosas.
All of the above
02 | ZODIAC SIGN
I’m an Aries through-and-through.
03 | MY FAVORITE SHOW TO BINGE-WATCH:
New Girl
Peaky Blinders
Ozark
Virgin River
04 | BUCKETLIST DESTINATION:
I would LOVE to travel to Bali and even live there for a few months. Istanbul, Turkey, is also on my bucketlist as it’s a place my father always wanted to take me.
05 | LOVE LANGUAGE:
Words of Affirmation
Receiving Gifts
Physical Touch
Acts of Service
06 | FAVORITE TYPE OF MUSIC
I love Megan Thee Stallion, old-school rap and I also love country music. Country in a rap song? Sold.
07 | COOLEST PLACE I’VE BEEN:
England
Australia
Iceland
Algeria (I am Algerian and my father is an immigrant who traveled from there to the US and it’s always so incredible to visit.)
08 | DRINK OF CHOICE
Besides the forementioned bottomless mimosas, I love bourbon. I lived in Louisville, KY for a while and learned to appreciate it when there.
Mix up a spicy marg & press play
