Finding Dream Clients by Asking the Right Questions with Kirsten Hill
Today I’m talking with Dr. Kirsten Lee Hill, a researcher, creative and entrepreneur. She works with people and organizations who have an idea for how to make society better and want to use research to amplify their impact. She supports them by making research accessible while also centering their personal wellbeing so they can secure more money, earn credibility, and confidently advocate for their vision to change the status quo.
Kirsten’s clients include global leaders in innovation such as Virgin Unite and the Bill & Melinda Gates Foundation.
In some industries data is clear-cut. But Kirsten says in more creative spaces you have to get creative to measure how you’re doing a good job. Having measurable metrics help show people that when they work with you specific things get better.
Kirsten points out that when you seek open-ended feedback, if one person says something negative you can think you’re doing a bad job. But if you systematically collect information you can use the data to see the bigger picture.
One of the most powerful things Kirsten suggests we do is to determine the things we hope get better as a result of people working with us. Then when you onboard someone, ask those questions like:
How many clients do you have?
What is your revenue?
Then ask those same questions at the end of your time working together to get some really good data to see what changes really did occur.
Kirsten says using forms with check boxes or multiple-choice answers are easier for everyone and help produce the best data.
Asking questions through forms and questionnaires helps to screen potential clients and improves the overall client experience for them.
Kirsten provides several tips such as:
Think about the information you want before determining the questions you ask
Explain why you’re asking the questions you’re asking
Use check boxes or multiple-choice responses as much as possible
Look at other examples to get ideas for your questionnaires
Have someone else read through your form to make sure it makes sense
I loved this conversation with Kirsten and seeing how asking questions through forms and questionnaires helps to screen potential clients and improves the overall client experience.
I know I’ll be revamping all of my questionnaires now using Kirsten’s advice for better results!
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RESOURCES MENTIONED:
Follow Kirsten on Instagram @klh.consulting
Learn more at www.kirstenleehill.com
Free Guide: 7 Common Mistakes in Creating Questions and How to Solve Them
ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative
