Should You Discount Your Services?
120: Should You Discount Your Services?
I recently ran a sale in my business for the first time, and I wanted to share about that experience today.
This was a short term marketing strategy and it worked really well for me for some very specific reasons.
In this episode, I share...
Why I ran the sale
My advice for others when running a sale
Specific strategies you can use in your marketing
The tips I have for a sale are:
Create a sense of urgency
People take action when they know you have a limited time offer.
Make sure everything in the back end is set up for this
Confirm that all of your forms work and clear availability for calls.
Make it easy for people to book a call with you
Change the link in your bio and make links on your website lead to booking a call so people have to take the least amount of action.
Have a reason for your sale
Explain the reason for your sale and don’t run it over a holiday to compete with other noise in the online space.
Don’t run a sale frequently or from the start of your business
If people know you do this often it isn’t special and doesn’t prompt quick action.
Tell people they have to sign with you in a certain period of time for the discount
Keep your sale period short and sweet so people know they need to act now.
Make a post that is shareable
Help people spread the word for you by making a shareable post with a picture of you.
Understand the difference between active referrals and passive referrals
Ask past clients or friends to be an active referral by sharing about your sale.
I was excited about the results I had from this sale! I hope that sharing about my experience has helped you too. Happy selling!
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