Based in Raleigh, NC, but def want to work with you no matter where you are.

Karima

Hi, I’m

(Carrie-muh)

I build brands that resonate because they’re made for real humans, not just to look pretty on a grid.

I live for loud music, bold designs, beautiful typography, honest conversations, and the messy parts of life. I’m not here to follow every rule in the design book (they're overrated anyway), but I am here to pour my soul into creating a brand that’s so aligned with you that your dream clients will be lining up before you even say a word. 

As the daughter of an immigrant, I was raised to hustle, dream big, and never settle for “good enough.” Which is exactly how I approach every project. (AKA, I’m a lil extra in everything I do, and trust me, that’ll bleed through in your project.)

I’m all about embracing the beautiful mess of the creative process because good design isn’t about being perfect — it’s about being human.

 Let’s make ‘em count.

First impressions happen fast

like 2-3 seconds fast.

Most of my clients come to me feeling stuck and disconnected — tired of blending into the masses of look-alike designs. They’re ready for a brand that actually reflects who they are and finally clicks.

My goal is to create a brand so aligned, you’ll fall back in love with your business (yup, it’s that powerful). One that looks like you, feels like you, and, most importantly, works for you because it builds trust, delivers your message, and gets real results. 

And when you show up as your truest self, your dream clients? Yeah, they notice and they show up too.

it is the brand.

Your story isn’t just a part of the brand  —                                        

let me share mine

Your story isn’t just a part of the brand  —                                

I became a single mom, dove headfirst into my first Airbnb, and somehow managed to pour into work, projects, and motherhood all at once. I got back into better shape than before Layla was born and worked harder than ever to find some semblance of balance between life and work (still figuring that one out). The days were long, but the months flew by. The hardest year of my life? Absolutely. The most fulfilling? 100%.

2024

A YEAR OF GROWTH + BALANCE (OR TRYING TO FIND IT).

After 8 years in business, I’m focusing on working on projects that set my soul on fire and saying no to the rest. This year’s about intentional growth, more real estate investing, and spending quality time with Layla. I’m all in on clients who understand that I’m human first, balancing motherhood and work with more grace (and a lot more joy).  

2025

YEAR EIGHT: FOCUS, FLOW, AND MORE 'HELL YES.'

After college, I moved to Louisville, KY, and started my career writing for fitness magazines. Then life threw a curveball—I got fired for “not being happy” (spoiler: I wasn’t, but still). I lost my apartment, slipped into depression, and started designing resumes from coffee shops. That’s when I fell in love with design.

2017 

THIS WAS THE YEAR OF NEW BEGINNINGS.

I landed a job as Director of Marketing, but I had a fire inside me, knowing I was meant for more. I figured I had nothing left to lose, so I quit, went all-in on this business, hired a coach, and promised myself I’d give it everything. I used every free resource I could find—podcasts, blogs—and took action, even when it wasn’t perfect.

2018

I STARTED MY OWN BUSINESS

Life felt like a blur for two whole years. I met someone I thought was the love of my life, got engaged, bought a house, survived quarantine, and kept growing my business. It felt like I was ticking off every box. I even launched my podcast. It was all moving forward, but little did I know, everything was about to change.

2019-2020

LIFE + BUSINESS ALL FELL INTO PLACE.

30 days before my wedding, my world was ripped out from under me. My fiancé called off the wedding, I lost the house, and my future plans evaporated. But I did the only thing I could do, I rebuilt and discovered my strength. I moved into a cute downtown apartment, adopted a second Dalmatian, and reconnected with who I truly was. I learned to set boundaries, respect my time, and grow stronger than ever. I bought a new car, I bought myself a new house, and most importantly, I learned to love myself.

2021

THE YEAR EVERYTHING CHANGED

2022 started off so strong, I had a checklist of goals I wanted to achieve, and I felt it was going to be my year. Until unexpectedly, on April 12, I found out my young, healthy father had lung, liver, and brain cancer. We knew it wasn’t curable, but thought it was treatable. But one short month later, he passed on May 13th. It took a lot of time and grace to figure out how to navigate business, life, and grief. I promised myself this was going to be my push to take the best care of myself mentally and physically.

2022

NAVIGATING THE LOSS OF MY FATHER

On September 08, 2023, I gave birth to the most perfect sweet girl, Layla. Layla is arabic and means “of the night” - and she truly came as a light during my darkest time, so her name is so fitting. She was a surprise, and the best surprise ever. She’s given me so much purpose, healed me in so many ways, and made me even more thankful for this business I’ve built and the flexibility in my life.

2023

THE BIRTH OF MY DAUGHTER

AND THAT’S WHAT YOU’LL GET HERE.