129: Stop Resisting Social Media with Emma K

I’m here today with Emma from Emma K Films to discuss effective ways to use social media to market your business.

Emma is a destination wedding videographer who travels the globe to film weddings.

In this episode, she shares…

• The mindset you need to deal with change

• Her social media strategy

• Ways to get better engagement with your content

Emma says you do not have to use social media if you don’t want to, or if it isn’t working for you. But if you want to use social media apps like Instagram, you have to realize that they are going to change and you need to be prepared for the updates and grow with it.

Emma wants everyone to realize that you don’t need to change everything, you just need to adapt so you can continue to use the tools you have.

Regarding strategy, Emma shares how she focuses her efforts so that she isn’t putting 100% of her time and energy into every app.

Emma also reminds us that your audience is interested in your content, not the latest trends or fancy transitions. You want to create content and captions that people want to engage with.

We also discuss the new subscription service available on Instagram and how people can use this to provide exclusive content to your audience.

Remember, Instagram isn’t your business. It is a marketing tool that you can use to grow your business. Emma’s advice is to change your mindset around social media to create more positive energy and fun around it!

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RESOURCES MENTIONED:

Follow Emma on Instagram @emmak_films

Emma’s website – https://emmakfilms.com/

ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative