96: How to Avoid Common Mistakes with Brand Design

I see a lot of mistakes when it comes to brand design. These are mistakes that can happen when you’re DIY-ing your own brand for the first time, or rebranding.

I talk through these super common mistakes so you can avoid them, and learn what to do instead.

In this episode, I share…

• The common mistakes I see

• Why you should always keep things simple

• Best practices in brand design

There is nothing wrong with DIY-ing your brand, especially in the beginning. But you want to make sure you’re always using best practices.

The common mistakes I see are:

• Using fonts that people can’t read

  • Readability is always important to consider!

• Copying or stealing brands and brand elements

  • Don’t get so obsessed with a brand that you copy it, that isn’t serving you.

• Using Canva logos exactly as they are

  • You should switch things up, at least a little bit.

• Investing in a lot of things to be printed

  • Don’t order too many things right away, you may waste money on things you don’t need.

• Being way too literal with your logo

  • If you’re a photographer you don’t need a camera in your logo. The best brands are simple and allow you to change and grow as needed.

• Not keeping things simple

  • Everything you do should have meaning behind it. There is no need to add extra elements just to add elements.

• Choosing a color palette you can’t execute with

  • You need your colors to work together so you can create different things as needed.

I hope this helps you avoid these common mistakes. Always remember, simple is best and you don’t need to look at what others are doing too much.

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RESOURCES MENTIONED:

Canva

ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative