Today, I’m joined by Shannon McKinstrie. Shannon is the founder of Boutique Social and co-founder of The Social Squad Society. She is a social media marketer who helps small businesses make a big impact so they could grow through organic and proven strategies.

In this episode, Shannon breaks down some of the major social media hot topics like…

• Instagram’s recent emphasis on video content

• Creating and posting Reels

• Removing the pressures of social media and staying present

Shannon shares that artists, bloggers, and creatives shouldn’t panic over this new Instagram announcement, since photos are not going anywhere.

She also shares the importance of taking small, baby steps and leaning into videos by way of creating Stories and Reels.

Shannon takes you behind-the-scenes of her Reels creation process, and she shares her favorite tools and resources that she uses on a daily basis as a social media manager.

If you’re feeling overwhelmed with all the moving pieces and content of social media, this episode is for you. Tune in and let Shannon take the social media pressure off your shoulders one tip at a time.

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RESOURCES MENTIONED:

• Follow Shannon on Instagram @shannonmckinstrie

• www.shannonmckinstrie.com 

ADDITIONAL RESOURCES:

• Follow Karima on Instagram @karima.creative