Have you ever wondered what kind of photos you need for your website? I get asked this question a lot, so I wanted to answer it here today.

I do want to point out that a brand photoshoot is very different from a regular photoshoot. It really takes some strategy to optimize it.

So these are my best tips to get the most out of your photoshoot:

• Show your photographer your moodboard

Let your photographer see the look and vibe you’re going for.

• Create a Pinterest board

Add any inspiration or photos you love. It is so helpful to see what you’re naturally drawn to.

• Take time to plan

It is so important to take time to plan to really get the most from your session.

• Order necessary props

Make a list of the things you want and get creative, borrow what you need to. Print out some of your own work and incorporate your colors to help bring your shoot to life.

• Connect your designer and photographer if you want

Feel free to connect your designer and your photographer to make sure they are both fully aligned with your vision.

• Pick a location based off of the style you want

Consider that sometimes your favorite places don’t have the look and feel you want for your brand. Photographers can be the best but they can’t change everything.

• Plan out and order outfits ahead of time

Make decisions about your outfits in advance and order anything you’ll need. Consider wearing neutrals or big, bold colors if that matches your brand.

• Make a shot list or idea list

Create a list of which locations you want with which outfits to use as a guide.

• Get plenty of horizontal and vertical images

Make sure you tell your photographer that you need a mix of horizontal and vertical images so you have a variety of options to work with.

• Change clothes and layer as much as you can

Ask your photographer about outfit changes. You can get creative with quick changes and layering to get the most variety of shots.

• Think of your process and day-to-day stuff

What do you do every day? Walk your dog? Go to the bakery? Get some pictures of you doing things that are unique to you. 

Brand photos are a way to represent you and show potential clients who you really are so they can feel connected. Always keep that in mind as you’re planning. And have fun with it!

I hope this helps you prepare for your next brand photo shoot so you can get the most value from it!

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RESOURCES MENTIONED:

• Episode 29: How to Prep for a Brand Photo Shoot with Danielle Riley

ADDITIONAL RESOURCES:

• Follow Karima on Instagram @karima.creative