Today I am talking to Hannah Nieves! Hannah is a marketing/branding/PR wizard with a decade of experience who knows what it takes to build, market and promote authentic brands to create RESULTS.

Hannah’s journey includes going from working in the corporate world in Manhattan in one of the world’s largest commercial real estate firms to being the Director of Marketing of a national home interiors brand and managing a $4million dollar marketing budget and leading a team. 

Seriously, she knows a thing or two about this stuff! 

We chat about:

• The difference between PR and marketing

• The importance of focusing on PR from the beginning with your brand (and things you should do long before you have a million dollar budget!)

• How PR and brand collaborations affect your credibility factor and help you stand out in a saturated market

• The first steps you can take to get a brand collaboration

• The biggest mistakes people make when pitching

• How to start pitching yourself today

Hannah’s biggest piece of advice is to identify why you want to implement PR, and from there identify the future goals for your business. Think about where you want to move your brand in the next 1, 3, 5 years. 

Remember, PR is the long haul so it is important to think about your end goal and see how every placement and pitch moves you to where you want to be in the future.

ADDITIONAL RESOURCES:

• Follow Karima on Instagram @karima.creative

• Follow Hannah on Instagram @hannahmnieves

• Learn more about Hannah at www.hannahnieves.co

• Find Hannah on Facebook