137: The Creative Business Journey with Julia Casolo

Today I’m joined by Julia Casolo of Julia Kay Design. Julia specializes in wedding invitations and calligraphy services.

In this episode, Julia shares…

• How her business has evolved

• Ways social media can affect your business

• How to serve multiple audiences

Julia shares all about growing her business into a successful ecommerce shop. She says it wasn’t always easy, but she’s glad now that she trusted the process along the way.

We discuss how social media can show a different story about your life and business than the reality you’re actually living. We talk about how to deal with it and how to not let negativity bring you down.

Julia also shares about growing her social media following really quickly by going viral. She talks about how that actually affected her business behind the scenes.

Once she gained a new type of audience, she shifted to find ways to serve that audience now too.

I hope this conversation with Julia has inspired you on your journey of starting or growing your creative business. Remember that we are not alone and everyone’s path to success looks different!

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RESOURCES MENTIONED:

Follow Julia on Instagram @juliakaydesign

Julia’s website – https://juliakaydesign.com/

Listen to Julia’s Creative Business Guidebook Podcast

ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative