130: Behind-the-Scenes of my Own Rebrand

If you’ve been to my website lately, you might have noticed that I had a recent rebrand!

I’m going behind-the-scenes today to share everything about my own recent rebrand experience.

In this episode, I share…

• Why I rebranded

• The process I went through for this rebrand

• What I learned from this rebranding experience

Typically about once a year I refresh my site, but this time I was really inspired to polish and elevate my site. I wanted a brand that showed all of the growth and change I’ve gone through.

To make this rebrand happen, I walked myself through the same process I walk my clients through. I was able to experience the same things my clients experience.

I just decided to do as much as I could while I felt inspired. And I had to keep my eyes on my own stuff so I wouldn’t get stuck in analysis paralysis and not get anywhere. 

From this experience, I realized the power of the branding process and personal branding again. Every little thing you do is part of your brand, so whenever you’re able to bring all of the pieces together and wrap them up in a visual identity is where you’ll really see the magic.

It’s incredible to think about how far I’ve come. And I don’t know where I want to go in the future. But for right now I’m feeling so good about where things are.

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ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative