120: Should You Discount Your Services?

I recently ran a sale in my business for the first time, and I wanted to share about that experience today.

This was a short term marketing strategy and it worked really well for me for some very specific reasons.

In this episode, I share…

• Why I ran the sale

• My advice for others when running a sale

• Specific strategies you can use in your marketing

The tips I have for a sale are:

• Create a sense of urgency

People take action when they know you have a limited time offer.

• Make sure everything in the back end is set up for this

Confirm that all of your forms work and clear availability for calls.

• Make it easy for people to book a call with you

Change the link in your bio and make links on your website lead to booking a call so people have to take the least amount of action.

• Have a reason for your sale

Explain the reason for your sale and don’t run it over a holiday to compete with other noise in the online space.

• Don’t run a sale frequently or from the start of your business

If people know you do this often it isn’t special and doesn’t prompt quick action.

• Tell people they have to sign with you in a certain period of time for the discount

Keep your sale period short and sweet so people know they need to act now.

• Make a post that is shareable

Help people spread the word for you by making a shareable post with a picture of you.

• Understand the difference between active referrals and passive referrals

Ask past clients or friends to be an active referral by sharing about your sale.

I was excited about the results I had from this sale! I hope that sharing about my experience has helped you too. Happy selling!

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ADDITIONAL RESOURCES:
Follow Karima on Instagram @karima.creative