Today I talk with Erica Leman about using storytelling as a marketing strategy and how to do that in a creative business. Erica believes at the heart of everything we do there should be a heartbeat of storytelling.

Erica is a photographer and creative biz mentor known for her colorful, candid, and heartfelt images, as well as her colorful, candid, and heartfelt words of advice. 

Connections come from shared experiences, so when you tell a story, you’re allowing people to relate to you and recognize the similarities you have.

MAIN TAKEAWAYS:

• Stories are just snippets of your life that are relatable and allow people to walk alongside you

• When we tell stories and share more of ourselves, we show that we are uniquely equipped to serve the clients that we are destined to serve

• Before you even start writing stories, start to envision people wanting to hear what you have to say

• Release the need to be perfect!

• Start with small stories, work your way up to bigger stories

• When you are inspired, record a voice memo to yourself to create a story later

Are you ready to go use storytelling in your marketing? Use Erica’s tips to start sharing your stories in small, simple ways with powerful results!

 ADDITIONAL RESOURCES:

• Follow Karima on Instagram @karima.creative

• Learn more about Erica Leman at www.sweetalicephotography.com

• Follow Erica on Instagram @sweetalicephotography

• Find Erica on Facebook atSweet Alice Photography