whitepaper marketing example:


boosting seo through reviews. 

When it comes to attracting new clients, strong reviews are a must. What separates you from your competitor when it comes to a new client? And not only do reviews build up credibility, they help with search engine optimization (SEO).

Measuring Marketing ROI

Measuring the return on investment (ROI) from your marketing initiatives is important — without being able to measure the ROI, you could be wasting precious advertising and marketing dollars on something that isn’t resulting in your end goal.

my top 2 social media management tools

Unfortunately, not everyone has the extra funds to hire an entire marketing team. Likewise, trying to manage social media and your digital presence isn’t particularly easy to do alongside the other 50 incomplete daunting tasks on your list. 

What is ‘Smarketing’ and How Can You Use it to Increase Sales?

Sales and marketing teams generally have the same common goal to increase revenue and generate profit in their company. The two teams need each other to thrive successfully and to reach those goals; but oftentimes find themselves pointing fingers at one another.

Your Website is your most Reliable Employee 

It’s admittedly easier to be able to have all of the information you could possibly need at your fingertips whenever you need it; websites can be the most reliable employees you have — working for your business 24 hours a day, every day.

The Best Social Media Platforms for Clubs

Social media is one of the most effective marketing tools available to you. With multiple platforms to utilize, finding the right one for your target audience is essential. Understanding the content they want to see and how to adapt it to each platform for maximum optimization is just as important.