How to Overcome Analysis Paralysis
Keepin' it Real + Being Authentic
“Paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.”
Alright guys, I get it- a lot of us are perfectionists so we know what it’s like to be stuck in analysis paralysis a little too well. As I go through the branding and web design proess with my clients (and hell, even myself) I notice that there’s always a time where we go back-and-forth -- wondering if we are making the right decision.“Paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.”
Alright guys, I get it- a lot of us are perfectionists so we know what it’s like to be stuck in analysis paralysis a little too well. As I go through the branding and web design process with my clients (and hell, even myself) I notice that there’s always a time where we go back-and-forth -- wondering if we are making the right decision.
The Five Things Your Website Actually Needs to Convert + Make Impact
There is so much noise out there- you all know it. We are constantly being bombared with marketing messages, grimy sales tactics (ahem, people literally giving us a sales pitch on instagram before even getting to know us) and it’s hard to break through the noise and stand out. People always tell me they want to be authentic and keep it real and honestly… I think we over-complicate it- and I think of it is unlearning some of the things we used to think to be true.
Everything There is to Know About Choosing Your Brand Colors
There are SO many things out on the internet that explain best practices for your website and what is essential. After designing over 60 websites since I’ve been in business, I’ve been able to really figure out and nail down the things that help your website do more than just look pretty- but convert visitors into paying clients. Here’s five things that your website absolutely needs to actually CONVERT visitors into CLIENTS.
The Types of Photos to Ask Your Branding Photographer For
One of the biggest things my clients struggle with is choosing colors for their brand. Everyday someone asks me “HOW DO I KNOW WHAT COLORS TO CHOOSE? THERE ARE SO MANY, AND SO MANY SHADES OF THEM ALL!” Trust me- I get it, and I’ve been there. It took me being in business for three months alone before I really nailed down and solidified my own personal brand colors.
Picking your brand colors can be simple and stress-free if you follow these few steps.
5 Things To Look For When Hiring A Designer
Photography is a HUGE component of the brand and web design process and something so, so important. I’m sure you’ve heard it so I don’t need to remind you, buttt just incase:
People want to connect with you first, then your business. That is why it is so ESSENTIAL to have professional photos of yourself.
Seriously-- they do. They want to know what your life looks like behind-the-scenes. They want to like you first, then they’ll trust you, then they’ll buy from you. People are interested in people. (Trust me, I used to think “Little ol’ me? No one cares about what I do. And I was proven SO wrong!)
10 Things You Can Do to Improve Your Instagram Feed Today (And for free!)
There are SO many designers out there-- you’ll see what I mean if you ask Facebook or Google for recommendations. And trying to figure out which designer to choose to bring your businesses’ identity to life is definitely a big decision. I believe to truly create something amazing, it needs to be a perfect fit for both parties involved.
Here are five things you should look for in a designer to ensure that you are making the right choice.
Why You Need to Brand Your Photography Business
We are all CONSTANTLY hearing about how important Instagram is, am I right?! It is SUCH a powerful platform, but sometimes, when you begin to use it for business, it gets slightly overwhelming. Here are 10 tips I have learned over the years as both a past social media manager and a current brand designer to keep your Instagram feed looking good and professional.
10 Things I Did Before I Left My 9-5
Alright-- you know it, I know it, we all know it: photography is a really competitive, saturated market. In all reality, most creative fields are. I see so many people hustling and bustling every single day to build their business but there’s one foundational piece missing that is really going to set them apart from their competition in such a competitive market…
A strong brand.
How to Optimize Your Brand Photoshoots
One of the most common questions I get asked is how I took the leap from my 9-5 into being a full-time entrepreneur. It feels like there a million different things to consider (and a million different ways to talk yourself out of it) but I’m going to break down exactly what I recommend doing before handing in your notice to ensure you’ve set yourself up for success as a business owner.
Journal with Intention
One of the most popular questions I get all the time, from everyone who views or follows me on Instagram- is WHO is taking these photos of you?! My friends all have their own conspiracies- they think I have a tripod I set-up in my room every single day to take a million of my own (not a bad idea), they think I have a friend in my apartment building who I have come down and use my camera to take these photos of me (also, not a bad idea).
Avoiding Burnout as an Entrepreneur
We need to journal-- we hear it all the time from the top people in our industry, from our therapist, from Tim Ferris (who may also kinda double as our therapist). We order our lovely patterned journals and our perfect liquid pens off amazon and then boom- we finally experience writers’ block. Like we want to write… but about what?
Why I Choose to Design Websites on Squarespace
As creative entrepreneurs, it is so important for us to stay inspired. We see a lot of the glamorous parts of entrepreneurship- the Pinterest-worthy home offices with faux fur rugs tossed around the white leather chairs in the spotless homes… the women who are making their keto dinners for the week every Sunday while producing a podcast and doing Facebook lives.
As many of you know, my own site, along with all of my clients’ sites are created with Squarespace. During calls with new clients, they ALWAYS ask me why I choose Squarespace over all of the other hosting platforms out there. I wanted to answer that question here and really delve in into the ins-and-outs of Squarespace and why I continue to use it, even with my previous experience in Wordpress.