The Five Things Your Website Actually Needs to Convert + Make Impact

There are SO many things out on the internet that explain best practices for your website and what is essential. After designing over 60 websites since I’ve been in business, I’ve been able to really figure out and nail down the things that help your website do more than just look pretty- but convert visitors into paying clients. Here’s five things that your website absolutely needs to actually CONVERT visitors into CLIENTS.

Read More
Everything There is to Know About Choosing Your Brand Colors

One of the biggest things my clients struggle with is choosing colors for their brand. Everyday someone asks me “HOW DO I KNOW WHAT COLORS TO CHOOSE? THERE ARE SO MANY, AND SO MANY SHADES OF THEM ALL!” Trust me- I get it, and I’ve been there. It took me being in business for three months alone before I really nailed down and solidified my own personal brand colors. 

Picking your brand colors can be simple and stress-free if you follow these few steps.

Read More
The Types of Photos to Ask Your Branding Photographer For

Photography is a HUGE component of the brand and web design process and something so, so important. I’m sure you’ve heard it so I don’t need to remind you, buttt just incase:

People want to connect with you first, then your business. That is why it is so ESSENTIAL to have professional photos of yourself.

Seriously-- they do. They want to know what your life looks like behind-the-scenes. They want to like you first, then they’ll trust you, then they’ll buy from you. People are interested in people. (Trust me, I used to think “Little ol’ me? No one cares about what I do. And I was proven SO wrong!)

Read More
5 Things To Look For When Hiring A Designer

There are SO many designers out there-- you’ll see what I mean if you ask Facebook or Google for recommendations. And trying to figure out which designer to choose to bring your businesses’ identity to life is definitely a big decision. I believe to truly create something amazing, it needs to be a perfect fit for both parties involved.

Here are five things you should look for in a designer to ensure that you are making the right choice.

Read More
Why You Need to Brand Your Photography Business

Alright-- you know it, I know it, we all know it: photography is a really competitive, saturated market. In all reality, most creative fields are. I see so many people hustling and bustling every single day to build their business but there’s one foundational piece missing that is really going to set them apart from their competition in such a competitive market…

A strong brand.

Read More
10 Things I Did Before I Left My 9-5

One of the most common questions I get asked is how I took the leap from my 9-5 into being a full-time entrepreneur. It feels like there a million different things to consider (and a million different ways to talk yourself out of it) but I’m going to break down exactly what I recommend doing before handing in your notice to ensure you’ve set yourself up for success as a business owner.

Read More
How to Optimize Your Brand Photoshoots

One of the most popular questions I get all the time, from everyone who views or follows me on Instagram- is WHO is taking these photos of you?! My friends all have their own conspiracies- they think I have a tripod I set-up in my room every single day to take a million of my own (not a bad idea), they think I have a friend in my apartment building who I have come down and use my camera to take these photos of me (also, not a bad idea).

Read More
Journal with Intention

We need to journal-- we hear it all the time from the top people in our industry, from our therapist, from Tim Ferris (who may also kinda double as our therapist). We order our lovely patterned journals and our perfect liquid pens off amazon and then boom- we finally experience writers’ block. Like we want to write… but about what?

Read More
Avoiding Burnout as an Entrepreneur

As creative entrepreneurs, it is so important for us to stay inspired. We see a lot of the glamorous parts of entrepreneurship- the Pinterest-worthy home offices with faux fur rugs tossed around the white leather chairs in the spotless homes… the women who are making their keto dinners for the week every Sunday while producing a podcast and doing Facebook lives.

Read More
Why I Choose to Design Websites on Squarespace

As many of you know, my own site, along with all of my clients’ sites are created with Squarespace. During calls with new clients, they ALWAYS ask me why I choose Squarespace over all of the other hosting platforms out there. I wanted to answer that question here and really delve in into the ins-and-outs of Squarespace and why I continue to use it, even with my previous experience in Wordpress.

Read More