Photography is a HUGE component of the brand and web design process and something so, so important. I’m sure you’ve heard it so I don’t need to remind you, buttt just incase:

People want to connect with you first, then your business. That is why it is so ESSENTIAL to have professional photos of yourself.

Seriously-- they do. They want to know what your life looks like behind-the-scenes. They want to like you first, then they’ll trust you, then they’ll buy from you. People are interested in people. (Trust me, I used to think “Little ol’ me? No one cares about what I do. And I was proven SO wrong!)

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There are SO many designers out there-- you’ll see what I mean if you ask Facebook or Google for recommendations. And trying to figure out which designer to choose to bring your businesses’ identity to life is definitely a big decision. I believe to truly create something amazing, it needs to be a perfect fit for both parties involved.

Here are five things you should look for in a designer to ensure that you are making the right choice.

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We are all CONSTANTLY hearing about how important Instagram is, am I right?! It is SUCH a powerful platform, but sometimes, when you begin to use it for business, it gets slightly overwhelming. Here are 10 tips I have learned over the years as both a past social media manager and a current brand designer to keep your Instagram feed looking good and professional.

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Alright-- you know it, I know it, we all know it: photography is a really competitive, saturated market. In all reality, most creative fields are. I see so many people hustling and bustling every single day to build their business but there’s one foundational piece missing that is really going to set them apart from their competition in such a competitive market…

A strong brand.

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A question I get asked ALL the time is how (and why) I got into entrepreneurship. It’s always, for some reason, a question I try to avoid answering- because it is SO much harder to explain than what people expect. Today, I promised myself to sit down and write down my thoughts to really explain where I came from and how I got where I am today.

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As a lot of you know- I’ve been on the go most of the last couple months. Between traveling to Costa Rica, The Dominican Republic, California, South Carolina, and now Florida in a few days- my entire life has been out of a suitcase. BUT, by the grace of God or the universe or whatever you believe in, I’ve been able to continue to successfully run my business while being gone. Here’s how I did it:

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It’s my 24th birthday today, and I was getting ready to write a blog where I talked about all my goals for this upcoming year of my life- then I was like, but wait, what about all of the damn accomplishments this year?!

I have this flaw- it’s called striving and never arriving. I always am too busy trying to do more, be more, make more, rinse & repeat that I sometimes (usually) forget to look at what I have created, how far I’ve come, and how amazing that feels.

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This is a blog topic I’ve found myself continuously adding and erasing on my content calendar. I always preach authenticity and try to show you guys the real me… but, admitting your flaws and short-comings and failures can be really hard. As someone who really believes in trying to showcase real life through business and all the struggles that come with that, I decided today to sit down and actually write it and be totally transparent and real with you guys.

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I put out a question sticker the other day on Instagram asking if anyone had anything they wanted me to write about blog-wise, and this was the first question. I think it is SUCH a good question and I want to breakdown the steps I take to really get the creative juices going so I can create my best work.

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I remember when I first started in the business world- I had just hired a business coach when we talked about creating an avatar for my ideal client on one of our first calls. Uhm, ideal client? My ideal client was anyone who would pay me over $7 an hour. Seriously. I knew I had built the blueprint for a successful business but also had NO IDEA how to actually make money by getting clients.

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As entrepreneurs who are always wearing 5,000 hats, there’s always so much more we could be doing to keep growing our businesses. I have found some incredibly helpful tools this last year that help uplevel my business and really save me time and money (and when you’re an entrepreneur, you know time IS money!)

Here’s a list of my favorite tools and resources that I use every single day:

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Something I get asked a lot from clients, friends, and even strangers is “What makes up a good logo?”

I work with so many creative entrepreneurs who find the absolute most beautiful hand-illustrated super-freaking-intricate logos and send me examples of them when they want something designed for their own brand…

I learned a lesson back when I was working in the corporate world and went through the branding process with my old company (I wasn’t doing the work, I was just the director of marketing that helped make some of the big decisions). This was a HUGE branding project, we’re talking an almost six month timeline with a six figure price tag.

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Video! Jen shares three key ideas during her 45-minute in-person chat out in Asheville, NC and we share our own thoughts on those points and what was most impacting from that evening with Jen.

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