Hiiiiiii! I’m Karima. (Carrie-muh)
I’m a graphic + web designer living in Raleigh, NC but working with clients all over the world. I left my 9-5 as a Director of Marketing only months after starting my own business to live out my dream, and now I work with other kick ass entrepreneurs to help them create or elevate their brands so they can live their dream, too.
What’s that dream look like? It’s different for all of us, but to me, success has always looked like freedom.
It’s being financially free, being able to work with clients who I love, being able to be excited to get out of bed everyday and feeling like I am full of purpose, never having to worry about there being money on my card when I go out and swipe it, and more time being present with the people I love instead of just hustling and bustling and working nights and weekends. And never having to ask for permission - permission for a day off, permission to not work nights and weekends, all of that.
This whole entrepreneurship thing can get really hard, am I rightttt? I’m all about making things easy, and making my process with my clients fun. You won’t get emails from me that say things like “best regards” or “I hope this finds you well” - stuffy and boring isn’t my style. Because at the end of the day, I think our business should reflect our personalities.
Going off that… so should our brands and websites, right? The visual identity of our brand should in someway or another reflect us- just because someone in your industry is doing something someway doesn’t mean you need to, too. I mean guys… think about how painfully ugly the world would be if every single fast food restaurant decided to use red + yellow as their brand colors because McDonalds did and they were successful. Yikes.
It all comes back to being authentic and if pride myself on one thing - it’s creating sites and brands that are magnetic - they attract dream clients for my clients easily, painlessly, and effectively.